Vizcom Billboard

Project Overview

VizCOM, Inc. specializes in developing interactive eyewear (sunglasses) that can access the Internet via WiFi capabilities and allow users to access email and social networking Web sites with voice commands. A set of number of color variations and recommended backgrounds for the logo is provided to ensure clarity, legibility and impact. Additionally, the Calibri Bold font type must be utilized as the primary font and Calibri Light for secondary. The objective is to create a billboard using these guidelines along with a model that properly represents VizCOM's product.

Summary

Created and designed a logo for the client, while utilizing this design to create a magazine cover mock-up for DeVry University Digital Imaging Fundamental course. Client was more than happy to provide additional pictures of her product to be included in the magazine cover.

Design Process

I primarily wanted the billboard to be medical focused featuring the capabilities VizCOM's glasses might have in the future.

I asked my sister to take a picture against the wall and thankfully the flash did not create a shadow in the back which made helped deleting the white wall easier. I utilized select and mask in order to properly remove the background but keeping the hair intact.

I also changed the color of the models shirt to blue to fit the whole medical theme by using the Quick Select Tool and Hue and Saturation. I used the Pen tool to cut out the stethoscope from a Diabetic Camp advertisement, placed it around the model and then used the Eraser tool to get rid of the background that I missed. I used the shadow effect on the stethoscope in order for it to blend well with the model.

The hardest part in this project was to make sure that the glasses fit with the model, I scaled in resized the glasses that was given to us in class and made a copy of it. I erased part of the glasses in order to have the models hair showing to give it more of a believable look. I copied the shadow effect from the stethoscope to the glasses for the final touches.

I used two pictures for the interface, cropped it and placed it on top of each other and used the screen blend in order to have that futuristic screen interface look. I initially made a copy of the billboard just in case I accidentally made a mistake. I used the pen tool to cut out billboard and utilized the vanishing point to place the advertisement.

Conclusion

This project was received by the class and much like the Magazine Cover mock-up, my professor will use this artifact as an example for future Digital Imaging Fundamentals classes in DeVry University. Creating and designing this artifact was educational since I have always wondered how graphic designers were able to perfectly delete a background while keeping the hair in tact. Now I know and lesson learned.